I personally don't know why book reviews are so important these days, but they are. Perhaps some readers won't purchase a particular book without reading the reviews associated with it, but then, it is a personal thing. What I like might not be what you like. And I usually look for genre, the synopsis, and the book cover rather than reading reviews myself.
With that said, my rule of thumb for leaving a book review on Amazon: I try to stay as positive as possible. It is fine to not like a particular book, genre, etc., but not fine to personally attack an author. If I cannot leave a positive review, then I just don't leave a review at all. Amazon will not remove negative reviews, so such can hound an author for many, many years--I know that my first edition of my first book was not as well written as my latest books, and a negative review of the first one might "poison the well" for others to even read the rest of the books in the series.
So, I ask that you think twice before leaving that negative review!
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